Burberry give it a go....

http://artofthetrench.com/#

The Art of the Trench....
...What I find most interesting about a site like this is that the brand has taken precautionary measures to ensure the highest quality images to be uploaded and displayed on the site/ to represent its brand. By having a renowned stylist be the curator for the images, there is a sense of exclusivity that may or may not be a good thing. By using Schuman as a "middle man" if you will, the brand is only dipping its toe into the social space... yet it's better than nothing, and is a very innovative fun way to engage with the brand!