We held our second focus group (thanks to Stacy Ruderman) and got a few more women signed up for our pre-alpha experience!
Some key learnings:
1. Younger demographics may be the sweet spot for the site (did anyone else see the NYT style section front page?! Not that young...)
2. What if there were Brand groups on GTIO? So you can be reviewed by Your friends, The Public and/or a Brand (ie: JCrew, LF, Theory)...etc... Would be a way for brands to engage socially with customers and users could really benefit from these expert opinions!
Also had a few weekend users from focus group 1. Experience was somewhat clunky but we got some good learnings!
We also got a web demo as a starting point. We are working towards next week to have a full set of requirements ready to go in order to start building our beta experience!
Looking ahead for the week:
I'm hoping to attend New York's fashion/tech meetup this Tuesday! Should be a good spot to mingle ...and listen to any chatter about social retailing.
0 comments:
Post a Comment